Our Story

At Showlace, we believe shoelaces are more than just functional – they’re a form of self-expression.

Based in Melbourne, Showlace.com.au was founded by two friends with a shared obsession for footwear. We’ve always admired how a great pair of shoes can complete a look – but we noticed something was missing. While shoes often take centre stage, the humble shoelace is usually overlooked. That’s where we saw an opportunity.

We created Showlace to change that.

Our Mission

To help people customise, refresh and elevate their footwear with premium-quality shoelaces that are as stylish as they are durable.

From sleek dress shoe laces to bold streetwear styles and high-performance options for athletic shoes, we offer a curated collection designed to suit every personality, purpose and pair. Whether you’re replacing worn-out laces or adding a pop of colour to your favourite sneakers, we believe the potential to enhance your shoes with the right shoelaces is limitless.

What Makes Us Different

• Premium Materials – We source high-quality, long-lasting laces that look sharp and perform well.

• Thoughtful Design – Our shoelaces are crafted to complement all shoe types – from classic leather brogues to modern runners.

• Customer-Focused – We’re committed to delivering an exceptional customer experience, with fast shipping, friendly service, and easy online ordering.

At Showlace, it’s the little details that make the biggest impact. Our goal is to help you express your style, stand out, and breathe new life into your shoes – one lace at a time.